We worked along Unilever Sustainability & Internal Comms team to create a purpose-led-future-fit culture and make sustainability a daily matter in the South Latin America region. We created an internal comms strategy focused on their brands, adding purpose to inspire people to be part of the change.
Our challenge
Every year, we make a diagnostic and develop an internal engagement strategy that is based on three cores: culture, leaders, and brands with purpose. We design the annual plan and team up with Unilever for its execution, creating impactful campaigns, managing internal media, and monitoring the results.
Unilever wants their people to connect their personal purpose with that of the organization. We promote it through a strategy focused on “activist citizens”, which inspire teams to get involved in the causes that define them and to transform the reality of their communities through the company’s programs.
During the COVID-19 quarantine, isolation and uncertainty were difficult for everyone. In March 2020 we activated ‘Estamos Juntos’ (We are together in Spanish), a regional communication campaign to energize people and promote a positive internal culture. We teamed up with different areas of the company to reorganize the channels, prioritize the messages and activate three communication cores: leadership, well-being, and brands with purpose.
We got nine Latin American countries dancing!
In August 2020, Unilever introduced the new Latin America South (SOLA) region that covers the markets from Ecuador to Argentina. And we took the opportunity to unite people for a solidarity purpose. ‘It ‘s SOLA about U’ was an online festival in which people had fun and with each connection, they contributed a donation to the Red Cross.
We designed a Content Strategy for the SOLA region with the mission of creating a culture around the positive impact of brands and inspiring people to live their purpose at Unilever.
Let's work together
