The Carbon Sink
We created the first carbon neutral online store in Latin America.
Our challenge
Democratize carbon neutrality in Latin America to accelerate climate action in the region.
We teamed up with the start-up for the development of The Carbon Sink identity (from scratch!). We created the naming, which refers to the natural deposits that absorb and capture carbon dioxide from the atmosphere and the logo that represents the way the ocean captures CO2, which is a natural carbon sink.
And we narrate its purpose: to democratize carbon neutrality. How? Bringing people closer to the carbon sinks that exist in Latin America, to help them be part of the path towards carbon neutrality, required to reverse the climate crisis.
We developed the digital platform, which includes a calculator where people and small companies can measure their carbon footprint and with the result access an online store where they can compensate it, in an agile and accessible way, acquiring bonds from certified carbon capture projects sited in Latin America.
Now, we accompany The Carbon Sink in the positioning of its platform with an integrated communication strategy that run on social networks and press and includes SEO and SEM positioning.
Let's work together