Tía Ecuador
We defined the purpose of the largest supermarket chain in Ecuador and help them drive it forward through a sustainability strategy and plan.
Our challenge
We are boosting the company's positive impact with a sustainability strategy.
The Tía Effect is the sustainability strategy and identity that we created together with Tía to enhance the company’s work with the community, which is formalized in a management plan aligned with the United Nations 2030 Agenda.
We support the supermarket chain’s sustainability team in designing initiatives and programs with a positive impact, to help them reduce food waste, develop their value chain, and promote safe work spaces for women, among others.
Campaign
Zero Waste Commitment
We designed the program, the graphic identity, and the communication strategy for Tía’s program to combat food waste. An initiative based on the identification of products outside the commercial circuit, but which are suitable for consumption, to donate them to civil society organizations that serve vulnerable populations.
Sustainability Report
We carry out the comprehensive development of the company’s Sustainability Report. We support the team in identifying its material issues from an impact and financial perspective, collecting information, writing clear and efficient content, and designing a report aligned with the brand spirit.
Let's work together