We work along de Round Table on Responsible Soy (RTRS) to boost their mission of building a sustainable soy value chain through. In 2020 we were honored to work on its full rebranding and to create a series of impactful digital campaigns focused on their Beyond 2020 strategy.
Our challenge
We create a new visual identity for the Round Table on Responsible Soy with the challenge of reflecting its dual role.
We created a brand identity system that represents both, the consensus-based round table and multi-sector representation of all stakeholders in the responsible soy value chain. And, a seal for its certification scheme that demonstrates continuity with the previous logo, honoring its trajectory and enabling its scalability.
The new identity was part of the launching of its ambitious ‘Beyond 2020’ strategic plan. We created a digital campaign in which we spoke about the meaning of this renewal and the organization’s evolution plan to go further: even beyond soy!
We developed a reliable digital space to help stakeholders in the sustainable soy value chain make strategic decisions. The new website features real-time market data, transparent information to facilitate compliance with the standards, and a comprehensive guide to becoming an RTRS producer or purchasing certified soy, in one place.
How much soy do we consume per day? RTRS asks that question and provides an answer with the Soy Footprint Calculator. An online tool to know the real amount of soy used as an input in the manufacture of certain products. We created a digital communication campaign to help everyone to know it.
How can the consumer be supplied with soy in a sustainable way? How can we meet the growing global demand for soy, while preserving native vegetation, protecting human rights, and improving working conditions for workers? These are some of the questions we answered with the campaign: A chain of answers, which we developed throughout 2021.
Let's work together
