Sistema B
We created the communication campaign for Sistema B’s 10 years in Latin America.
Our challenge
Celebrate 10 years of good business in Latin America.
The “Con b de buenos negocios” campaign uses financial jargon to express the new sense of business success proposed by the B movement. We connected concepts such as ROI, shares and balance sheet with the causes that drive B Corps, such as climate action and social justice.
We developed a 360ª strategy that included a social media plan, a playbook to promote the campaign from the local’s Sistema B and B Corps; and press relations in the region.
SDG Action Manager
We cannot stop time, the time to act is now. With this concept we designed a digital communication campaign for the entire region, with the goal that more and more organizations know which SDGs they contribute to and set improvement targets, wirh the use of the SDG Action Manager designed by B Lab and UN Global Compact.
We activated the campaign in the digital channels of Sistema B Latin America, we held a workshop on how to use the tool, we called on the leaders of the organization to be spokespersons for the company and we added the companies that had already used the tool to tell their testimony.
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