Natura
Strategy and campaigns from the company that promotes well-being and living well.
Our challenge
Position Natura as the brand leading the regeneration movement—one that cares for and transforms people—through an ambitious economic, social, and environmental impact strategy.
Natura is clear about one thing: today, being sustainable is not enough. The real challenge is to regenerate—heal our environment and rebuild human connections to pave the way toward a better world.
With this conviction, we developed the communication plan for the company’s new positioning in Spanish-speaking Latin America, based on social and environmental regeneration. We designed an integrated strategy that covered everything from defining goals and audiences to activations across physical and digital channels.
We supported the largest publicly traded B Corp in developing a communication strategy around conscious consumption. The goal: to connect the functional benefits of its products with the positive impact they generate on people and the planet.
We also developed the communication strategy and toolkit to strengthen Creer para Ver, the line of non-cosmetic products that allocates 100% of its proceeds to literacy programs, high-school education, and digital and financial training for students, teachers, and Natura consultants.
CAMPAIGN
Creer para Ver
Creer para Ver is much more than a line of non-cosmetic products: it’s an initiative that allocates 100% of its proceeds to promoting literacy, high-scool education, and digital and financial training across Latin America.
We supported Natura in amplifying this cause in Spanish-speaking Latin America through a communication plan that included a purpose manual, a guide for brand ambassadors, and practical sales materials. We also brought in real stories that showcase the impact on students, teachers, and consultants—because we believe stories are a powerful driver of change.
Let's work together