María Ana Ventura, founder of done! and co-founder of ati, the first union of triple impact agencies in Latin America, joined the 2021 edition of the Premios Latinoamerica Verde, as part of the technical commission and speaker in virtual classrooms.
The talk, which was shared via streaming for the entire region, was called Impact Models for Entrepreneurship with Purpose. The content was based on the methodology created by Mathew Manos from verynice.co to encourage entrepreneurs to create impactful companies or initiatives.
The workshop was an invitation to explore the personal purpose and to work with this innovative methodology that proposes multiple alternatives to create a positive impact and how to combine them with commercial formats. The goal was to inspire the development or iteration of ventures, programs and initiatives, focused on purpose and impact.