mamotest
Strategic communication for healthtech that seeks the solution to breast cancer.
Our challenge
Strengthen the reach of mamotest in Latin America to achieve an exponential increase in mammograms.
Early diagnosis of breast cancer helps save lives. That’s why, together with mamotest, we reimagined its digital positioning to get more women to get checked. We build messages that debunk myths, encourage women, and bring them closer to check-ups with a comprehensive support proposal.
We promote its innovative approach based on technology and big data to bring companies and investors closer to joining mamotest’s purpose. We explain how it collects and structures all the information from mammograms at its centers, anonymously and safely, to find patterns that contribute to detecting the solution to cancer.
CAMPAIGN
La data de tu lado (The data on your side)
What can a company that seeks early detection do in the face of the pink month? Get ahead! Under this premise we designed the breast cancer awareness month campaign, launching two months before October.
“Data on your side” is based on mamotest’s big data approach. We add statistics that show how mammograms help save patients and companies from breast cancer. With a healthtech 100% of the year dedicated to that.
We created the communication strategy, which included key messages, campaign conceptualization, key visual and content and design that was expanded on the organization’s social networks and press.
Let's work together