Cif, Unilever’s brand of detergents, succeeded in developing a packaging 100% recycled post-consume PET. With this innovation based on the concepts of the circular economy, the brand avoids adding 800 tons of virgin plastic to our streets and the use of 3,000 barrels of oil. Also, the 4,600 m3 increase in landfill. With the presentation of this new approach, Cif says “Hello recycling, welcome beauty!”
We developed the script, content and animation for two videos for internal use and for points of sale.