Benefits Campaign

Client: Unilever

BeU is Unilever’s new benefits proposal designed for employees to achieve their best version. We created the name, the identity, a communication campaign and a site in Sharepoint to check the benefits. For its launch, we surprised the employees of the Buenos Aires headquarters with breakfast on each of the seven floors, with a giant newspaper containing all the benefits and, at noon, we invited them to portray their best version in a photo booth.

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